Charlotte Wood of Wild Wood London shares her floral expertise and advice when it comes to styling your day with flowers.
From small but sweet arrangements to lavish and luxurious styles, it’s important that you choose a floral theme that works for you. We chatted to Charlotte Wood, bespoke floral designer, and owner of Wild Wood London, who shared her tips on planning your wedding flowers, with us.
Wedding flowers: planning and ideas
“I tend to ask a bride to gather images of the flowers that they envisage for their big day as I want the flowers to represent the couple”, say’s Charlotte. “From this starting point, I like to build a visual mood board combining images of the venue, the dress, fabric from the dress, bridesmaid’s dresses, and wedding ring as they are all key factors when designing wedding flowers.”
“I like to work with seasonal flowers and buy directly from trusted wholesalers at New Covent Garden Market. Brides can sometimes ask for flowers that aren’t in season but I always advise against that because the flowers won’t last and can be very temperamental. I always ask if there is a particular flower or flowers that have a special meaning to the couple or if the bride has a particular favourite. One of the last weddings I worked on, the groom requested a small amount of Jasmine in the bridal bouquet as it had special meaning to the bride and she was really taken aback by his thoughtfulness. It is the little touches that make the big difference.”